Julie LaGuardia | Senior Strategist, Brand Partnerships

Julie LaGuardia

Julie heads Brand Partnerships at Water.org. She leads our efforts to build the organization’s strategy and portfolio of brand alliances, driving revenue and engagement through globally integrated marketing, fundraising and advocacy initiatives.

Julie brings more than 20 years of cross-functional leadership in multi-platform brand strategy, marketing, content and sales/business development to our organization. Both an ideator and revenue generator, she specializes in large-scale, high-profile, multimillion-dollar alliances between Fortune 500 brands, media conglomerates, startups and social impact enterprises.

Throughout her career Julie has worked for and with leading global brands including Discovery Communications, DDB Worldwide/Tribal DDB, General Motors, McDonald's, Procter & Gamble, PepsiCo, Clorox, SC Johnson, Target, Unilever, Microsoft and Anheuser Busch. She has pioneered new collaboration models, launched new businesses and served as a strategic advisor to several entrepreneurial ventures. An active social good advocate, she also headed the partnership team to launch the first-ever eco-lifestyle TV network, Planet Green.

As a seasoned traveler and East Coast native who has lived in Chicago and now Los Angeles, Julie brings an expansive network, an adventurous spirit and a dynamic, cross-cultural approach to our team.

Commitment to Water.org

I'm inspired by Water.org's approach to solving the water crisis through innovation by collaboration. Partnership can be a powerful tool to tell a story, engage and activate audiences, elevate revenue potential and support a triple bottom line. While one can make a difference, two can deliver real impact. Collectively, our possibilities are limitless.

I’m passionate about bringing like-minded organizations together in new ways and developing new ideas that challenge the status quo. I welcome this unique opportunity to make connections that matter, and empower investments that transform lives.

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