Victor Hugo Urcia | South America Regional Representative

Victor Hugo Urcia

Victor Hugo Urcia has more than 10 years of experience as an international marketing consultant for micro and small enterprises in Peru, Chile and Ecuador. Victor has conducted market studies for projects of NGOs and International Cooperations in Peru. The past 6 years he has been working in the water, sanitation an microfinance sectors through the World Bank’s Water and Sanitation Programme initiative Creating Sanitation Markets, which seeks to coordinate and generate partnerships between private companies, financial and government institutions and NGOs, to develop the market for sanitation within the base of the economic pyramid.

Before joining, Victor was Regional Coordinator in the Water and Sanitation Programme in Peru, and previously he worked as a Project Coordinator with the NGO ADRA Peru.

Victor Hugo is working to establish’s WaterCredit programs in South America, starting with Peru, to improve access to water and sanitation through microfinance markets.

Commitment to

"I had the opportunity to work several years in the peri-urban areas of Lima Peru, where there is poverty, but at the same time a great spirit of development, and desire to get ahead. I worked in areas without water and sewer systems and was able to see the before and after of a family who financed their bathroom; the pride of the family who took out the loan, and became an example in their neighborhood, their community. I saw the joy on the faces of children and teens who gained access to better sanitation facilities and privacy, and how many lives were impacted by access to water and sanitation. It changes the way you see things.

Working at will advance the efforts to improve access to water and sanitation at a national level in Peru and, eventually, to a regional scale in South America."

Education and membership

MA, Peruvian University of Applied Sciences (UPC), Marketing and Commercial Management

BA, Lima University, Business Administration

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