“Access to water is access to education, access to work, access to the kind of future we want for all humankind. Our partnership with Stella Artois helps us tell this story —and gives consumers the chance to help us change it.” —Matt Damon, Water.org Co-founder

From short-term promotion to long-term partnership

The Stella Artois and Water.org partnership is proof that brands can positively impact their business while changing lives. What started as a short-term promotion grew into a multi-million-dollar, multi-year partnership, allowing Water.org to scale impact to new regions and reach millions of people with access to safe water. With increased sales, notable media recognition and generous giving, Stella Artois established itself as a philanthropic and world-changing brand.

4.5 million people reached with safe water or sanitation
1 million limited edition Chalices sold
11 billion impressions globally

Safe water and sanitation for all

The success of the partnership can be demonstrated through a number of metrics, but perhaps the most important is this: the Stella Artois and Water.org partnership has helped change the lives of more than 4.5 million people in the developing world with access to safe water or sanitation.

We are committed to continuing our work to reach people living in poverty with long-term, sustainable access to safe water. With the collective power of partnership and the generosity of millions of consumers inspired to participate, we are closer to achieving our vision of safe water and sanitation for all.

Stella Artois Chalices