Victor Hugo Urcia Country Director, Peru

Víctor Hugo leads the team in Peru and oversees the development and execution of our strategy in South America.

He has more than 20 years of experience in marketing consulting for micro and small businesses in Peru, Chile and Ecuador, and has worked in the water, sanitation and microfinance sector for the past 11 years. He worked for ADRA International and on the Creating Sanitation Markets initiative led by the World Bank’s water and sanitation program, which sought to explore new alternatives for increasing access to quality household sanitation in Peru.

“It is an incredible feeling to see the before and after of a family that uses financing for their bathroom – the pride of the family, the joy in the faces of children, and many more impacts of how access to water and sanitation changes their lives. It motivates me to continue generating high impact results on their behalf.”