News, Press & Perspectives

Cosmopolitan - Matt Damon’s “Get Blue” Is 2026’s Version of the Early Aughts Red Campaign

June 10, 2026

Water.org and cofounder Matt Damon launched the “Get Blue” campaign, a modern, cause-driven initiative inspired by the early 2000s Red campaign. Partnering with major brands like Gap, Starbucks, and Amazon to help address the global water crisis, Get Blue™ makes it easy for consumers to contribute through everyday purchases, with as little as $5 providing someone with lasting access to safe water.

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GQ - Matt Damon Will Do Whatever It Takes to Focus Attention on the Global Water Crisis.

June 9, 2026

For more than 20 years, Water.org co-founders Gary White and Matt Damon have worked to help families around the world get lasting access to safe water and sanitation at home. Today, more than 90 million people have access to safe water or sanitation through Water.org's solutions. Now, with the launch of Get Blue, they're inviting everyone to help bring safe water home for millions more.

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Gary White + Matt Damon on one of the planet's biggest problems

Feb. 24, 2026

Gary White and Matt Damon join Adam Grant at the World Economic Forum in Davos to talk about their approach to problem-solving, handling rejection in high-stakes work environments, forging strong partnerships, and how to solve the global water crisis.

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Sustainability Magazine - Get Blue at WEF: Water.org, Amazon & Ecolab’s Water Strategy

Jan. 20, 2026

Water.org has joined with Gap, Amazon, Starbucks and Ecolab to launch Get Blue, a global initiative to help the 2.1 billion people who lack safe water, and the 3.4 billion people who lack safe sanitation, access these essential resources.

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Wall Street Journal - Confronting Water Scarcity in 2026

Jan. 20, 2026

Matt Damon, Co-founder of Water.org, Richard Dickson, Chief Executive Officer of Gap Inc. and Kara Hurst, Amazon Chief Sustainability Officer discuss the "Get Blue" campaign, a major corporate partnership aimed at combatting the global water crisis.

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BusinessChief - How are Global Leaders Tackling Water Scarcity?

Jan. 20, 2026

Amazon, Gap, Starbucks and Ecolab unite for Water.org's Get Blue initiative, mobilising business leadership to tackle the global water crisis.

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Axios - Water.org’s Matt Damon and Gary White & Axios’ Amy Harder

Jan. 19, 2026

Axios national energy correspondent Amy Harder speaks to Water.org co-founders Gary White and Matt Damon to discuss the organization's announcement of its Get Blue initiative.

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Axios - Matt Damon courts Davos set to partner with Water.org

Jan. 19, 2026

Water.org Co-Founders Gary White and Matt Damon took the stage at Axios House to announce their new initiative, Get Blue, to partner with corporations to help more people gain access to safe water.

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TIME - The Key to Solving the Global Water Crisis

March 22, 2025

The global water crisis is one of the most urgent and complex challenges facing humanity today. More than 2.2 billion people lack access to safe water, and 3.5 billion lack access to safely managed sanitation. This crisis undermines health and safety, education, and economic opportunity.

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Forbes - 2024 Forbes Sustainability Leaders Summit: The Worth of Water

Oct. 11, 2024

Forbes Senior Editor Amy Feldman sits down with Matt Damon, Cofounder of Water.org & WaterEquity, and Vedika Bhandarkar, President & COO of Water.org, to discuss microloans, changing conditions, and providing clean water to over 69 million people at the 2024 Forbes Sustainability Leaders Summit.

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Forbes - Forbes Sustainability Leaders Summit

Sept. 30, 2024

Matt Damon, co-founder of Water.org, discusses the importance of access to safe water and how the organization has helped 69 million people through microfinance solutions. Read more from Damon and Water.org President & COO, Vedika Bhandarkar from the 2024 Forbes Sustainability Leaders Summit.

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ABC - Can celebrities influence environmental issues? Experts weigh in.

April 22, 2024

ABC's Julia Jacobo spoke with Co-founder Matt Damon about the scale of the water crisis and its intrinsic relationship with climate change.

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