Cosmopolitan - Matt Damon’s “Get Blue” Is 2026’s Version of the Early Aughts Red Campaign

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Cosmopolitan - Matt Damon’s “Get Blue” Is 2026’s Version of the Early Aughts Red Campaign

Men's Journal - Matt Damon and Gary White Say One Water.org Innovation Saved 600 Years of Work

Co-founded by Matt Damon and Gary White, Water.org has helped millions gain access to safe water through an innovative and highly effective microloan model. The nonprofit is now launching the Get Blue™ campaign with brand partners like Gap, Starbucks, Amazon, and Ecolab. It is designed to give consumers a chance to easily support and learn about the global water crisis.

Her Campus - Why Matt Damon Wants Gen Z To Care About A Global Crisis Facing Young Women

Matt Damon and his Water.org co-founder Gary White tell Her Campus how Gen Zers can get involved in their new Get Blue initiative — and why they should care. “Hopefully it can open the door for people, and then they can see there are ways that you can attack some of these big problems and not get disillusioned,” White says, “because what you do does matter.”

AccuWeather - Get Blue aims to expand clean water access as climate change worsens global crisis

More than 2 billion people still lack access to safe water at home, with women and girls bearing much of the burden. Water.org’s Get Blue initiative aims to help close that gap by turning everyday actions into support for affordable safe water solutions, helping families gain reliable access to safe water, improve health, and create more opportunities for education and economic stability.

Fortune - Matt Damon’s new campaign calls on Gap, Starbucks, and Amazon to help give safe water

Water.org created Get Blue with founding partners Gap, Starbucks, Amazon, and Ecolab to help expand access to safe water for families in need around the world. Together, the partners are combining their reach, resources, and ongoing water stewardship efforts to help accelerate progress toward bringing safe water home for the 2.2 billion people around the world who lack access.

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