Her Campus - Why Matt Damon Wants Gen Z To Care About A Global Crisis Facing Young Women

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Her Campus - Why Matt Damon Wants Gen Z To Care About A Global Crisis Facing Young Women

Men's Journal - Matt Damon and Gary White Say One Water.org Innovation Saved 600 Years of Work

Co-founded by Matt Damon and Gary White, Water.org has helped millions gain access to safe water through an innovative and highly effective microloan model. The nonprofit is now launching the Get Blue™ campaign with brand partners like Gap, Starbucks, Amazon, and Ecolab. It is designed to give consumers a chance to easily support and learn about the global water crisis.

Cosmopolitan - Matt Damon’s “Get Blue” Is 2026’s Version of the Early Aughts Red Campaign

Water.org and cofounder Matt Damon launched the “Get Blue” campaign, a modern, cause-driven initiative inspired by the early 2000s Red campaign. Partnering with major brands like Gap, Starbucks, and Amazon to help address the global water crisis, Get Blue™ makes it easy for consumers to contribute through everyday purchases, with as little as $5 providing someone with lasting access to safe water.

AccuWeather - Get Blue aims to expand clean water access as climate change worsens global crisis

More than 2 billion people still lack access to safe water at home, with women and girls bearing much of the burden. Water.org’s Get Blue initiative aims to help close that gap by turning everyday actions into support for affordable safe water solutions, helping families gain reliable access to safe water, improve health, and create more opportunities for education and economic stability.

Fortune - Matt Damon’s new campaign calls on Gap, Starbucks, and Amazon to help give safe water

Water.org created Get Blue with founding partners Gap, Starbucks, Amazon, and Ecolab to help expand access to safe water for families in need around the world. Together, the partners are combining their reach, resources, and ongoing water stewardship efforts to help accelerate progress toward bringing safe water home for the 2.2 billion people around the world who lack access.

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