When Capital Meets Collaboration: Solving the Global Water Crisis

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When Capital Meets Collaboration: Solving the Global Water Crisis

Together we can fill the world's cup

As the world comes together for the 2026 FIFA World Cup, we're reminded that some things unite us across every border – including our love of soccer and our shared need for safe water. In this personal reflection, Water.org Lead Content Creator Morée Lambeth shares stories from more than a decade documenting how access to safe water transforms lives, creating more time for health, education, opportunity, and the simple joy of playing the beautiful game.

Forbes - The Odyssey To Bring Clean Water To Everyone: How Matt Damon And Get Blue Are Inviting Brands To Help

Water.org co-founders Gary White and Matt Damon sat down with Forbes contributor Afdhel Aziz to discuss Get Blue, their new global movement inviting brands and consumers to help end the water crisis. The piece explores how Water.org's microfinance model turns everyday purchases into lasting impact, and how founding partners Gap, Starbucks, Amazon, and Ecolab are each bringing their own mechanic to the campaign. Read the full story on Forbes.

Cosmopolitan - Matt Damon’s “Get Blue” Is 2026’s Version of the Early Aughts Red Campaign

Water.org and cofounder Matt Damon launched the “Get Blue” campaign, a modern, cause-driven initiative inspired by the early 2000s Red campaign. Partnering with major brands like Gap, Starbucks, and Amazon to help address the global water crisis, Get Blue™ makes it easy for consumers to contribute through everyday purchases, with as little as $5 providing someone with lasting access to safe water.

Her Campus - Why Matt Damon Wants Gen Z To Care About A Global Crisis Facing Young Women

Matt Damon and his Water.org co-founder Gary White tell Her Campus how Gen Zers can get involved in their new Get Blue initiative — and why they should care. “Hopefully it can open the door for people, and then they can see there are ways that you can attack some of these big problems and not get disillusioned,” White says, “because what you do does matter.”

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