Cause Marketing Policy

By registering for the Water.org Cause Marketing Program, your business agrees to abide by the rules and restrictions of this policy agreement. Please read the policy below before you sign-up.

Transparency

For any initiatives in which proceeds of a sale benefit Water.org, transparency regarding the amount donated per sale is required in communications. For example: “XX% of the proceeds from this sale will be donated to Water.org.” 

Funds raised through sales or promotion must be remitted to Water.org within three (3) months of the sale or end of the promotion period.

Any claims concerning the impact of a donation, or donation equivalence, must be obtained from and approved by Water.org before usage.

Use of marks and designations

Water.org grants your business a limited, non-exclusive, non-transferable, royalty-free license to use its trademarks solely for the purpose of raising funds for Water.org.

All uses of the Water.org name or logo must adhere to the logo use guidelines and requires review and written approval by Water.org prior to external communication. The Water.org name or logo may not be placed on any product or product packaging without express written permission.

Indemnification

Businesses, organizations or individuals that elect to use the Water.org name, logo or website domain in their cause marketing, fundraising or general promotional efforts agree to indemnify Water.org against any claims arising from these efforts.

Social media promotion

Water.org reserves the right to selectively and willfully post or re-post messaging and content about our partnership on the channels of our choice without prior approval.

In an effort to protect the work and brand of Water.org, the content and copy of each message is carefully crafted, taking into consideration perceived endorsement or advertising language, as well as content viewed by minors, in all geographies. 

To avoid perceived sponsorship and/or endorsement of your brand or product(s), copy and content are held to the legal standards of the FTC (Federal Trade Commission) as outlined here. And, Water.org defers to the rules of native platforms such as Facebook and X to ensure messaging is appropriate, requiring no disclaimers, for all audiences. Water.org does not post or re-post content that would restrict a certain party from re-sharing or re-posting based on age.

Should you have any questions, please contact us.